You know what I'm talking about, right?
You pour your heart and soul into a free webinar, or even a 5-day challenge and give away a ton of POWERFUL and VALUABLE information.
And at first, it seems like everything is going great!
You’ve got tons of opt-ins, loads of engagement, and people are obsessed with what you’re putting down.
But then you go to pitch…
And it’s crickets.
Okay, okay, not totally crickets. You make some sales. But you’re well behind those hairy scary goals you set, and when you look at all of the work and money you put in, you start thinking to yourself:
Is this even worth it?
Cross your fingers and HOPE that people convert after you’ve spent time and money giving them a shit ton of value (why are we settling for 2-4% anyway?!)
Switch launch strategies constantly throughout the year because you’re chasing a better conversion rate or that good ol’ novelty factor.
Drain your bank account trying to pay for ads that you’re not even sure you’ll make your money back on by the time everything is said and done.
Burn yourself out dealing with difficult clients who aren’t a right fit for your offer (but end up buying anyway).
We’ll kick off the course by showing you how to design a paid launch event that warms people up before you go to pitch your higher-priced programs. During this class, you’ll work to come up with a topic for your event and discover which type of bonuses to include with the entry ticket.
Plus we’ll show you two additional upgrades you can offer after they someone secures their ticket, so that you can earn more money and invest even more in ads. When you get this part right, it could open up an almost unlimited ad budget!
A detailed understanding of the 1-3 problems your attendees want help with the most
The perfect choice of topic for your online event that will lead to high conversions during cart open
A breakdown of what you will teach in your event and how long it will go for
A training topic to focus on in your pitch that connects the event to your backend offers
It converts at 15% or higher — which is a whole lot better than the traditional 3% benchmark that freebie-style launches will have you shooting for.
It attracts the RIGHT customers who are committed to doing the work to getting the results. No more frustrating freebie seekers!
It’s repeatable, which means more mental white space for you to focus on making it more profitable and effective vs. chasing down a whole new strategy again!
Without having to awkwardly pitch to a small group of people even though 10 times as many people signed up (no shows anyone?)
Without having to wait till the end of the launch to see if you made your money back on ads. This strategy shows you how to recoup your ad spend BEFORE you go to pitch anything!
Without having to compromise for those who aren't a good fit. Adding a ticket to your launch event, automatically filters them out.
Track Your Performance
Want to know a key way to avoid launch free fall? PLANNING what needs to get done and MEASURING what’s actually working! When you join the Paid Launch Formula today, you’ll also get access to our personal launch planner, scorecard and calculator.
Steal Our Emails!
If you feel totally overwhelmed with the sheer number of emails that needs to be written for your launch, we’ve got your back. We’re handing over our full email swipe vault from our most recent launch (which converted at 16.2%).
Create Standout Ads
The Paid Traffic Swipe Folder
If you struggle with creating effective ads and you like the style of the ads that we create, then you're going to love this bonus. You'll get access to all of our image + video ads as well as the written copy to go along with them. That way you can model them for your launches.
Convert with video
So many course creators and coaches struggle to create effective videos for their sales pages. That's why you’ll also get our tested (and proven) sales page video scripts that help bust objections and make your offer a no-brainer.
Our Frequently asked questions
This program is perfect for you if you are an online course creator, coach or consultant who has an offer but it’s not making as much money as you would like. If you’re a course creator or coach who has made a bit of money in your business but are ready to seriously scale, this is for you!
On the other hand, if you’re new to the online space and you don’t know your niche, plus you don’t have an offer yet, this is NOT a right fit.
The live launch strategy we're covering inside this program is the pay-to-play model.
It’s the one our best clients are using right now to consistently to have higher converting launches without the nagging stress of “I hope these people convert!” that comes with running a freebie-style launch.
Every niche and offer is different, however I recommend aiming for a 5-figure+ promotion the first time you launch.
As you can see from the client testimony on this page, this system works as long as you listen to what I say and you execute.
And because I’m also supplying you with the same scorecard I give to my higher level clients, at the end of your first launch, me and my team can help you uncover what worked well and what needs changing before you go to relaunch.
Great question! And honestly we used to sell it for a lot more, however, one day Josh had an epiphany.
He realized that most people checking out this offer are doing so for the first time and therefore, how could they possibly know if it's legit or not. After all, this might be the first time you've come across us and so it's normal to be skeptical at first.
At the same time, we didn't want to just give it away for free because we believe that, "when people pay, they pay attention".
That's why we came up with a balanced price point that is easily doable for 99% of people out there, but that still requires an investment so you have skin in the game.
On top of that, you have the full 7-day money back guarantee anyway, so you have nothing to lose by joining today and letting us prove to you that we are in fact who we say we are 💪
Yes! We 100% guarantee that you will love this program. If you’re not 100% satisfied with the course, templates, and bonuses within 7 days, we’ll gladly offer you a full refund.
That means you can enroll today, and you don’t even have to decide if you’re in for good!
Take the full 7 days to explore the course and materials then make a decision using the information you have, rather than the information you don’t.
Because you're busy and don't have time to watch 20 hours of content (let's face it, most courses are way too long!), we have made it easy to complete.
In fact, it will only take you less than 90 minutes to finish all the lessons.
You just have to grab it.
We’ve taken our years of experience in running paid bootcamps and have turned it into a system you can plug into your business and customize so it works without you having to sacrifice what makes you unique.
But most importantly… it takes out all of the guesswork.
You wouldn’t be here if you didn’t have something killer to offer your audience. You wouldn’t be here if you already had a strategy that WORKED and allowed you to help more people.
Which is exactly why this system is important.
You have people to serve. Let’s make sure they can find you and work with you.